Meet JoAnn Fowler of SAPPHO New Paradigm

When it comes to running his own small business, JM tries to focus on what’s ahead. “When I started, I promised myself that I wouldn’t let the hard times weigh on me too much, because I’m doing something I’m passionate about.” He also wants consumers to know that there’s a real person behind the brand who is creating things consciously. “I want to continue to put things out there that make people happy, and I always want to hear feedback.”