Simple Gay Apparel is meant to transcend Pride as we know it. You aren’t just a rainbow, just a “gay person” who only pops into existence every June for out-of-touch brands to label and commoditize — for brands to fake care about and reductionistically appeal to — in pursuit of their main goal, the almighty dollar.
You’re more than that — you’re a gay person with a gay experience. And, as you know, our gay experience isn’t all rainbows and unicorns. Rainbows and unicorns fail to acknowledge the existence of the long path that we drudged along before being able to finally peek our head out of the darkness and at some point, hopefully, become relatively shameless.
