Our mission is to celebrate and validate gay dads. To spotlight gay dads, and bring joy and inspiration to a community of parents not visible in today’s marketplace.
To further our mission, we are committed to donating a portion of our profits to organizations dedicated to supporting and empowering LGBTQ+ families.
Our Brand Principles represent our 'Why' and the reason we're building Gaddies:
CONNECTION
Parenting can be isolating, and being a gaddy even more so. Gaddies is a fun, IYKYK way to signal who we are and connect with other gay dads—no more mistaking straight hipsters at the park! We create safe ways for gay dads to authentically connect, physically or digitally, anywhere in the world.
EQUALITY
If you're a dad, you're a dad. We proudly say: to the straight and queer world, we’re equal parents—full-time, middle-of-the-night, soccer-in-the-rain, tampon-buying parents. No matter how your family was formed, all dads are equal.
VERSATILITY
Gay dads forge our own path. We’re the masculine, the feminine, the nurturer, and the rule enforcer—breaking free from restrictive parenting norms. Becoming a dad doesn’t mean leaving parts of our identifies behind, it means bringing all of who we are to the table. Forget the closet—we won’t be confined to any box.
BELONGING
Gaddies doesn't suggest you should belong - it tells you that you already do. In a world where a gay dad brand was once unthinkable, we honor those who came before us—men who couldn’t parent authentically or be dads at all. We continue the fight that brought us here and commit to carrying it forward, standing with those who face challenges today.